Virgin Australia Melbourne Fashion Festival

Posted: March 11, 2019

Over the weekend I attended the Virgin Australia Melbourne Fashion Festival (VAMFF) for the first time, it was honestly the most fun I have had in a while! I will run you through my trip, places we ate, what we did and what I wore. Melbourne is such an amazing city, I definitely want to go there more often and would 100% recommend attending VAMFF for a fun weekend away!

The VAMFF Plaza

We arrived to the Plaza after dinner during golden hour, I think it was perfect/lucky timing. As soon as we walked towards the entry I was pulled aside by the events official photographer. He asked me if he could shoot me as I was the best dress person he had seen all day, I almost fainted, such an amazing compliment, especially considering I was wearing a $35 suit (second-hand off eBay). The impromptu photoshoot began, I have never had street-style shots taken before so I was super grateful to be pulled aside. We then walked on again to enter we got pulled aside again by another photographer, it was so surreal and fun to get cute group shots with my friends. This was such an exciting start to the night, which only got better.

The great thing about this festival is you can still partake in so many activities, even if you did not purchase a runway ticket. The Plaza is a free entry area with pop-up bars and restaurants, there are also booths that have freebies and fun things to do. I think the most epic set up was the Priceline Pink Pavilion, offering free beauty services including: false lash application, brows, lips, hair and skin consultations although I was already pre-glammed so many lovely ladies were taking advantage of these free services.

The next stop was the Westfield dressing room which was surreal, a room curated for perfect selfies with flawless lighting, mirrors and a spinning floor. After taking 14,618 photos and exploring the Plaza we settled in for drinks and nibbles at Admissions by Tommy Collins.

Another highlight of going to the Plaza before your show was that there was also 2 free runway shows during the day, so many young girls watching with their mums, it was super cute to have that experience shared with the public for free.

Runway 7

We attended the closing show of the fashion festival on Saturday night. Designers showcased within Runway 7 included: Client Liaison, SISTER, Double Rainbouu, HANDSOM, LIMB, P.E Nation and TEN PIECES. Not only was the show amazing, my friends and I got pulled from our seats and were asked to sit in the FRONT ROW! This was such an amazing day, almost like a fairytale, we were so lucky!

Please be aware, this blog post is not sponsored, I paid to attend the event with my own money and I would highly recommend for everyone to go, it is a once in a lifetime experience.

Look 1

The first look was my sky blue vintage matching mini dress and blazer set. This look was bought for $8, in an op shop in mooloolaba. It was quite big when I bought it and I did have to get it tailored. I paired this with a $10 target belt, a pair of black mules I already owned, a DKNY bag I already owned and my 1 spurge item, the Gucci diamond hair comb that retails at $350. Overall this was a fun 90's themed looked inspired by 'Clueless' and was a perfect day look for casual drinks.

Look 2

This is my favourite look which I saved for dinner and attending the runway show. I wore a vintage custom tailored Reiss suit which originally sold for $800 when first bought in the early 2000's. I found this suit on eBay and offered the seller $35 and they accepted!

This sage suit was in perfect condition and never worn, such an amazing find! I paired my kanye inspired look with a $19 Cotton on faux leather bum bang, a pair of Pretty Little Thing boots I already owned, a Kat the label black lace bra I already owned and some cheap Lovisa jewellery that cost about $20. I will admit because I am a perfectionist I did get the suit tailored which cost $120.

I really wanted to put forward some affordable and sustainable fashion looks to prove you can look fierce and help out the environment, I'm really glad I trusted in this as I was originally going to wear an Alice McCall number. I saw 2 other girls wearing it so that was a good choice.


My recommendations of where to eat in Melbourne:

  • Higher ground
  • Cumulus
  • Twenty pho seven (open 24/7)
  • Shujinko (open 24/7 – best ramen I have ever had!)
  • The Meatball & Wine Bar
  • Chin Chin (expect a loonnggg wait, but it is worth it. Splurge and order the 'feed me' you will not regret it)
  • Queen Victoria markets.
About Me
Stephanie is a fierce advocate for gender equality and preventing violence against women. She is currently an Ambassador for the Australian Cervical Cancer Foundation and was recently named a White Ribbon Australia Community Partner.
Current Location
Location: AutraliaAustralia

Leave a Reply

Your email address will not be published. Required fields are marked *

Stephanie Steer

© Stephanie Steer 2021. All Rights Reserved.